I’m a savory palette (honest and direct), collaborative, and shamelessly my authentic self - a scrappy strategist and brand designer, a mom and wife, accumulator of craft supplies and endless projects, a perpetual learner, avid reader, and an imperfect human. I make elaborate crafts, refinish furniture, and rely on laughter to keep from being overwhelmed... for everything else, I overcome it with hard cider (or sours), scrabble, and video games.
I help service-based professionals roadmap their business and design their brand authentically, both immediately and over the long-term. I lead and execute strategy planning from a holistic, interdisciplinary approach focusing on products, services, and processes from the perspective of how customers experience a brand.
A free community to connect with me and other service-based business owners who want to build a strong authentic brand — filled with strategies, support, and free resources.
I believe in community over competition. Owning and running a business can get lonely and it's nice to have support, encouragement, and a good sounding board. So, I created this judgement-free space for the solopreneurs and small business owners who are trying to figure it out while still having to #DoAllTheThings — just like me.
I don’t have all the answers, but I’m happy to share my experience, perspective, and approach. Every one of us brings a different take, new ideas, and view point, so even if you haven’t been at this for long, you certainly have value to add to the community just by Being You!
